QUEsocial is designed to make it super simple to share content, extend your employer brand reach into new pools of quality talent that reside in your team’s social networks, and convert social connections into referrals, candidates and, ultimately, new hires.
The last thing you want is to launch a program that doesn’t lead to real, tangible results. To ensure your team gets the most out of QUEsocial, and to help you achieve meaningful results that “move the needle,” we have outlined five keys to success that can be planned in advance of rollout. It’s important to start the program with these top of mind.
While QUEsocial is easy and intuitive, it is important to provide a primer before users get started. Many of the questions users have can be answered in a 30-minute kick-off session that explains how to get set up, how the challenges and points work, why QUEsocial is important to their jobs, and the overall goal of the program.
A regular schedule of communications to users is important to provide a feedback loop for the great work they are doing – letting them know how they are doing individually and as a team, updating them on new milestones and rewards, and other important information they need to maximize their impact.
Regular communication is essential to increasing adoption and participation, increases network growth and sharing, and ultimately converting social media activity into real business results.
Let’s face it, you are not sharing content for the sake of sharing content. You want to activate your team to extend your employer brand reach, increase engagement and attract quality new candidates. The QUEsocial game engine gives you a unique opportunity to set milestones for your team to help motivate and direct their activity.
Setting milestones gives users something tangible to achieve, individually and as a team. They are short-term goals within a specified time period, that ultimately lead toward achieving the overall program objective. Think of them as stepping stones to a larger, broader objective.
Milestones allow Talent Acquisition leadership to drive specific behaviors; single out specific networks (increase engagement on a network), add a target number of connections (increase reach), share a certain amount of content, get retweeted by your networks (drive engagement), and convert social connections into referrals or candidates. QUEsocial users get the chance to flex their social muscles with a specific objective and rewards.
Defining what success looks like from the beginning, and communicating that to users on a regular basis, allows you drive the right kind of behaviors, and delivering the data to support the metrics.
4. Steady stream of sharable content
Content is the engine that drives social media, and we have found a correlation between the amount of content shared and the level of engagement by social networks. Committing to pushing 2-3 pieces of content to every user each day, regardless of segment, will lead to far higher engagement than 1-2 pieces of content. And remember, content is delivered directly to users via SMS or email, making it easy for them to share. We encourage you to encourage your team to turn on the “Phone” (SMS) notification so they can receive content via text.
5. Executive sponsorship
The impact of having an executive sponsor involved cannot be underestimated. Let’s face it, we all pay more attention when the Big Boss is involved! A welcome note from an Executive Sponsor can dramatically impact adoption and sustained participation. It’s even better if the sponsor leads by example by being active and engaged on QUEsocial, and he/she sends a periodic note acknowledging the individual and team efforts. We find that Executive Sponsors love participating because it makes them look good to their social networks by sharing steady stream of content.