How do we personalize the right message and deliver it at the right time to the right individual? We are proud to announce our high engagement campaign vehicle that can be provided to select candidates in the Talent Community. The personalization technology has come a long way and the next step will be the actual content itself for different individuals or companies - it’s all about connecting with your talent and increase their engagement in your message!
A recruiter can create a personalized campaign which includes a personalized thumbnail and a link to a video on the Career Website to see the video. The recruiter has the ability to select from a list of preconfigured email templates, which he/she can further modify as per the appropriate messaging need.
This video is our favorite example of a recent personalized video campaign. Unique details about each viewer are passed smoothly right into the video content itself. Each video can use the first name, last name, area of interest and email to personalize the message to the candidate. Combined with employer branding elements in the email itself (and in the video if produced that way) speaks to that person in a unique, personal and engaging way. If you saw your name on the video, wouldn’t you click to watch? And just wait until you see your own name in action when the video plays...love it!