The search ads tab is where the Google campaigns and ad groups are created via direct APIs with Google's platform, which the Symphony Talent team can also access on the back-end if required.
Here, campaigns are automatically set up - geographic targets are automatically created based on the locations of the jobs, and the keywords are set up also, based on the types of jobs and candidates needed in each individual campaign. Additionally, keywords can be added manually in this area to any campaign.
Most importantly, this is the place to see, manage, and edit the Ad Copy used in search ads - both the default enterprise-wide general ad copy as well as any ad copy specifically written for the varying target groups within each campaign.
