What is Job Duping?
You can think of job duping as a simple "IF / THEN" sort of logical statement - that you can manage here in terms of what jobs you want duplicated (IF) and what they should be duplicated out to (THEN). You'll notice the top filters look the same as the filters on your Campaigns Tab and on your Jobs Tab, because here also, the filters in question are being powered by your own intrinsic jobs data. Let's say you want to dupe all "Call Center" job titles to also be "Customer Service Representative" to gain the benefit of job-seeker search traffic on that alternate job title naming approach. You select your "IF" criteria first which in that case would be "Call Center" in the Job Title field, then you select your "THEN" criteria to be Job Title: "Customer Service Representative."
Can I also duplicate out by locations?
Yes, you can duplicate out by locations in the same way keeping the title the same, or by adding job title duplication simultaneously with location duplication. Choose your "IF" jobs criteria for duplication, then choose your "THEN" by entering a job location, just be sure that you have the city and state names correct and in the correct format as specified.
What's the point of job duplication, should I use this feature?
This is an optional feature but it can come in handy. If, for example, your budget per job is too high for the naturally occurring job seeker search volume, additional titles will greatly help expand your job seeker reach, drawing in more clicks and more applies, and at a lower cost per apply. This is because job ads are basically a supply and demand marketplace, and by increasing the jobs supply with more sponsored job titles, your click bids, cost-per-click values, and cost-per-apply values in Media Cloud, would then automatically come down. This feature is powerful for "work from home" jobs as you can then post the job in whatever markets are working best for you, without wasting clicks and dollars in markets that are not efficient for filling your openings. "Travel Nurses" is another great use case, where you can draw from a very large and targeted geographic pool, keeping just 1 req open in your ATS for convenience, but still getting the benefit from multiple job postings in multiple locations.
Do my duped jobs show up in organic job search results?
No, the Indeed.com policy is that job duplication must be limited to paid sponsored jobs - the search quality team at Indeed, requires that each job be unique and unduplicated when it comes to organic job listings. Therefore our integration with Indeed does allow for our duplicated jobs to run in sponsored jobs inventory, but only the original job reqs will show up in organic job search results. Most other job sites are paid-only and job duplication of this nature is allowed.
How do duped jobs look in my job-level reporting?
Job-level data is conveniently aggregated into real original "parent" jobs. We call ATS jobs the parent jobs, and duplicated jobs, the child jobs, and we track this via a simple job numbering system that uses your own ATS job number for each job. Job numbers might be 1234, 1234-a, 1234-b, 1234-c, 1234-d, and that tells you that they are all for job 1234. You can see all of these dupes if you click on the job links from your Manage-Campaigns page, or by viewing all jobs including job dupes in the Manage-Jobs page, where you can also export your jobs to excel for offline analysis as well.
Why can't I see my duplicated jobs / when can I see my duplicated jobs?
When you create a job duping rule, the jobs aren't automatically and instantly live. This allows you to edit and adjust as you need without fear of things going not-as-you-planned in the short term. The job duplication engine is automatic, but it does run only a few times per day, so you won't instantly see live job dupes in your active campaigns based on your job duplication rules.
Where can I see my completed job-dupes the day after creating my job-duping rules logic?
You can click for a preview in any campaign on the Campaigns page, to see your jobs and job dupes. Job dupes have a job number identical to a real job number, only with a letter extension added like -a, -b, -c, etc.
Do I have to do anything special to insure my job dupes are sponsored the way I want?
Not necessarily, job dupes are exactly the same as "normal" jobs in our system after you've create them. For example if you dupe a job title that is in the Accounting job category, the dupe will also maintain all the exact same criteria, and so it will also be in the Accounting job category - therefore if you have a campaign with criteria Category=Accounting, then that duped job will automatically appear in that campaign. However if you created a campaign based on exact match req numbers, such as the job req must be exactly 1234, then your dupes like 1234-a and 1234-b, will NOT go into that campaign, unless you manually add those dupe req numbers or switch over to a more future-proof sort of criteria like using job categories and job titles as criteria instead - which is recommended as the best practice wherever possible.