What does Misc Ads means?
Misc Ads is just short for "Miscellaneous Ad Tags" because this is a catch-all feature that allows you to create a tracking tag for anything and everything you wish to be tracking. Most of Media Cloud is automated, which means Indeed, Linkedin, Google, Facebook, etc, will launch automatically and will be tagged automatically without manual effort on creating tags from you or anyone else - saving you countless hours of busywork. However, you may have other initiatives that are more manual that you wish to track, to insure it's driving the results you hope. Perhaps it's an internal email campaign, a social post, or a sponsored link on a very small niche site. Or, this is very often used also for one-time annual branding buys like the Glassdoor Enhanced Employer Profile Page, the Linkedin Sponsored Company Profile Page, or the Indeed Sponsored Company Profile Page. You are spending serious money on these branding investments, and our tracking allows us to track the influence of all marketing touchpoints, even early in the funnel touchpoints (in the "Influencers Report") - so we highly recommend that you track the performance of all such buys buy creating a "Misc Ad Tag" and sending it to your media contact along with your committed-buy media insertion orders.
What can I track with a Misc Ad Tag?
Anything you want: email campaigns, SMS, sponsored company profile branding pages, niche sites, niche site banners, social posts, promoted social posts, QR codes, vanity URLs, print, billboards, hiring events, and anything else you can think of.
What if I can't find the site in the dropdown?
If you can't find a site, a message will come up that says "Site Not Found, Create a New One" with a link. This will trigger our back end team to check on this site name, and enable it for you, which typically is completed by next day. Most sites we use as a long-running recruitment advertising agency are already available, but we're adding new ones all the time. We require this process also for the sake of uniform naming conventions... for example, we don't want competing site names like GLASSDOOR, glassdoor, Glassdoor.com, GLASSDOOR.COM, etc, so this process also ensures data cleanliness and non-duplication, which is very useful for when it comes time to analyze your performance data.
What if I need to edit my tags to correct the data in my report after the campaign is already over?
This is possible! We've designed a future-proof approach to data accuracy here. If you initially entered $10,000 but you meant $1,000 and now your ROI media reports look wrong, to update your reporting accordingly you just have to find your tag and correct your mistake, and the data will be automatically cleaned up accordingly the next day! Similarly, maybe you put a start date that wasn't when the media actually started, you can go in and edit the costs or start date accordingly. But please note that if you edit the URL, you will need to re-copy and re-send the corresponding click-tag.
Can I download all my tags for analysis?
Yes, just select the tags you want or Select All, and hit the Download Tags button. You can do this for analysis, or, for sending the tags to others so that you don't have to manually copy each tag from the UI. Sometimes working out of an excel document will be easier for you.
What if the email I want to track has multiple destination URLs, can I still track them all using the same tag request?
Yes!, in the Destination URL area, just hit the plus sign to add additional destination URLS - then each URL, despite going to a different destination, will all track to the same site & placement in your Drivers & Influencers reporting.
What if I have 5 tags to create, can I bulk-create them to save myself time?
Yes!, to create more than one tag, just choose more than one site from the multi-select site dropdown. For example if you have a "May Hiring Event" placement you want to run on Facebook, Linkedin, Twitter, Pinterest, and Instagram --- you can quickly create all 5 tracking tags at once by just selecting more than one site. On create, all 5 tags will then be created at once.