Do I have to come up with my own keywords?
Nope, keywords are automatic, and pre-mapped and pre-suggested by our professional search marketing team. Your campaigns launch instantly, but your keywords are already researched and hand-selected for you on the back-end ahead of time for any given job type, which is all done on a custom basis for your organization and your specific job categories and job titles.
Do I have to set my own geo-targets?
Nope, geotargeting is automatic - it's based on the actual locations of all of the current jobs that are live in your current campaigns at any given time.
So what do I have to do here at the Search Ads Channel tab?
The most important thing to do here, is to check your ad creative and edit it if it's not to your liking. Default ads are important, but also, custom ads written for each campaign is a best practice also. You can also add more than one ad for each campaign, and our recommendation is that you aim to run 2-4 ads for any campaign at any time - this way, Google's algorithms can auto-optimize to the best performing ad units for each of your campaigns.
Should I always be using Search Ads?
Yes, at the very least a "Search Ads Branded Terms" campaign is always recommended, even if it's with a very limited percentage of your overall marketing budget. This can be instantly launched in 5 seconds, right from the main Campaigns Page - though here on the Search Ads Channel Tab you can check on and edit the creative that ultimately runs. If you are wondering if you should run Search Ads in other specific campaigns beyond the Branded Search campaign, the answer is that "it depends" - but this is in fact very often recommended if you have a significant enough budget and a significant need of quality click-driven applications. If you have a high number of jobs and a very limited overall budget, then running individual Search Ad campaigns beyond a Branded-Terms campaign, may not be necessary - because with a limited budget we're typically able to more efficiently get enough quality traffic for the jobs in your campaign, via your main "Job Ads" media buys.
Can I add to the keywords that are running in any given campaign, or remove keywords?
Yes! While Media Cloud automatically sets up all the pre-selected keywords, you also have total control to add whatever keywords you want to any campaign.
How does this work for automatic search ads, how is this even possible? How do these campaigns launch in 10 seconds if my last digital agency used to take 3 weeks to launch something like this?
Well, we've created simple logic for geo-targeting: we automatically target where the jobs are posted, and we already have all this info already right from your live jobs feed. For keywords we are working hard behind the scenes for you ahead of time - it's not all some mystical AI, but rather, we are "pre-mapping" our custom-researched keyword recommendations for you, so that you can launch a campaign in 5 seconds should you ever choose do. Basically, our teams are doing all the work in anticipation of a possible campaign need from you, so your can then always launch instant and painless campaigns, without sacrificing any quality whatsoever in the trade-off for speed. Also, we are directly integrated with the Google Ads API, so we are programmatically setting everything up for you, directly within the "Google Ads" software, to which our media and QA teams also have direct UI access for checking on keywords, ad set-ups, geo-targets, and so on.