What's the difference between my budget here, and my Orders on the ordering tab?
Orders are an upper limit cap on what you can budget for, a safety measure to insure you're not unintentionally overspending your budget, or, spending it too quickly for that matter. If the total of your available Orders is $20,000, you can budget this month to spend $10K, $18K, $20K --- but you can't spend $22,000, as you would be $2,000 short and would therefore be prevented from budgeting for that amount (until you go into the Orders tab to add another $2K order if that is your true intent.)
Can I schedule my budget out for the year?
Yes, you can schedule out as much as you'd like by hitting "Edit Budget Schedule" at the top of the page. Budgets are always monthly, but you can have the same value scheduled for each month - or, you can vary your budgets any way you'd like. (For example, $10K this month, $20K next month, $15K the month after, etc, if you have seasonality to factor.)
What can I do at this Master Budgets tab other than set my overall flexible budget for the month and for the coming months?
Here is the place where you choose your media channels to activate in each campaign by utilizing percentages. You can have a default setting that is used for all or most campaigns, or, you can vary your channel percents by campaign. For example, maybe your "Accounting" campaign would be 80% jobads and 20% banner ads, whereas your "Software Engineers" campaign is 30% jobads, 20% search ads, 40% banner ads and 10% social ads. Importantly, this is the place to see and manage what media channels you wish to be live on, for any given campaign at any given point in time.
Since Media Cloud automatically optimizes the site percentages within each individual channel, can't your algorithm also auto-optimize the media channel percentages for each campaign?
No, not yet at least. Site optimization within a channel is pretty straight forward: Indeed, Glassdoor, Ziprecruiter, Monster, and so on are all doing the same exact thing - driving actively-job-searching candidates to specific jobs where they they can read about the specific job and complete a specific job application - so automatic site optimization makes perfect sense there. "Media Channel" percents are a bit different because it's much more about your underlying strategy. We already know the results differ between media channel types. Banner Ads are strong candidate "Influencers" as they are often times served to candidates at the top of your recruitment marketing funnel. Whereas, Job Ads are "Drivers" which are designed to be direct-response-clicks, just prior to a completed application for fully active candidates at the bottom of your recruitment marketing funnel. You may wish to have a strong and diverse advertising media mix for this reason, and in fact, this approach is almost always the right strategic decision longer term. Therefore, right now, there's no back-end intelligent algorithm that will optimize this for you - but here you can set your percents-by-channel to anything you'd like so long as they always mathematically add up to 100% when running on more than one media channel.