Why is the Driven Hires and Influenced Hires showing up different in the "Hires" report than it does in the Drivers & Influencers Reports, shouldn't they be the same?
This is a common question and the answer is simple: for media reports, the date filters relate only to media delivery: impressions, clicks, media costs, applications. Hires are shown only if they are hires that converting from one of those specific media-driven applications that ran in the time specified. Hires is a report where date filters only apply to hire date. If it's a media report, the date filters act on media delivery data --- and if it's a hires report, the date filters act only on the hire-date data that you provide us in your ATS hires file.
What is the Hire report good for?
It's better to judge specific media buying successes using Drivers & Influencers reports because it isolates the view of the specific media that ran, and also brings in the critical cost and ROI component, which is critical for efficiency analysis. The Hires reports are good for showing you the overall hires you got in a month and where they came from. Let's say Google drove 100 hires in January, that could have come from media that ran the entire year prior. In fact, since hires are delayed, most of those overall hires did probably come from earlier media buys. So if you're looking at the end of January at the Drivers report, it's only showing you the specific impact of the Google media clicks that were delivered in January, and so it may only show 12 hires because most of the other hires you will eventually make from that January media campaign, will actually be made in future months. In other words, hires is a lagging data point. The Hires report isn't great for making media decisions but it is great for giving you a quick snapshot of the overall marketing impact on hires made between any given date range.