The Analytics Dashboard is intended to provide users an overview on performance data from multiple data sources. Depending on the level of integration, users will be able to see Talent Network data, Media data, Career Website data, Email data, and Landing Page data. If the ATS system is integrated with XCloud, users will also be able to see ATS data as well.
The Analytics Dashboard generally provides data in three different layers which are all controlled by a date filter.
- The first layer is the main dashboard which visualizes data from multiple data sources as mentioned above. Users can select an area they wish to drill into (i.e. Media, Career Website, Email, etc) which will take the user to a second layer of the dashboard.
- The second layer usually will contain a Scorecard along with additional data visualizations related to the specific area the user has selected from the first layer. A Scorecard is composed of six main KPIs that is most relevant to the specific area. For example, a Career Website Scorecard carries KPIs such as number of Sessions, number of Pageviews, number of Apply Attempts, the Apply Attempt Rate, Average Time per Session, and the percentage of Mobile Traffic.
- From this second layer, a user can get to a detailed reports page which is the third layer. The reports page is provided in a tabular format where users can apply additional filters or aggregations to sort data. There is some level of data visualization provided in the report section as well. More information on the report structure is provided in the Reports Overview help page.
