Analytics: FAQs

Where does the data come from?
Depending on the level of integration, Analytics has the ability to pull data from different platforms including the ATS.

Can the dashboard be customized?
From the main dashboard, users can move the tiles around to organize how they would like to view data.

Why am I only able to see data partially on the Recruitment Funnel?
Analytics will show data depending on the level of integration. For all CRM clients, users are able to see Talent Network data as a default, however if Symphony Talent does not host the Career Website or Automated Job Alerts, that data will show up on Analytics.

How are Drivers different from Influencers?
Drivers reports are only looking at "Last Click" attribution, and the last thing a user clicked on gets all the credit in this winner-take-all report. This is to look at those bottom-of-funnel direct response sorts of media buys such as active-jobseeker job-board purchases. Influencers on the other hand, track all of the touchpoints in every candidate's journey - every impression, and every click. It counts anything that had an "influence" on that apply or that hire. For example, if Google is credited as the Driver, you know it's automatically also an influencer on that application. But if on that path toward a completed application that candidate was served a banner ad, a Facebook ad, and also a LinkedIn job posting --- all of the sites will count as influencing that application.

Does the Drivers report track everyone?
No, the Drivers report is limited by online tracking methodologies like cookies, fingerprinting, and IP addresses - which when combined, are still not universal and also cannot see "cross device" such as the case of a user looking at a job posting on their phone, but then opening up a laptop and applying for the position from the laptop. Therefore, it's not a definitive look at everything but it is extremely representative for the sake of comparative marketing investment decisions. This report is not 100% accurate for a perfect answer on exactly "how much did my media drive overall" because there are technical gaps in user trackability - but it is useful for what's action anyway, and for knowing, relatively speaking, what activity is and is not helping you to achieve your end hiring goals.

Why is the hires number different when I view media-attributed hires for a month in a media report, as opposed to when I look at that same month in the Hires tab?
It's simple actually: Media reports like Drivers & Influencers, relates to the Media delivery itself... what media ran between 2 dates, and what sorts of results came directly from only that specific media activity. In the "Hires" report, the date filters don't apply to media delivery at all, but rather to Hire Dates themselves. The Hires report will show all the hires that month, some will have come from very recent media activity, but most will typically come from much earlier media purchases.

When trying to judge the comparative success of different media buys, should I look at Drivers & Influencers or Hires?
You should primarily look at Drivers & Influencers, because these reports give an accurate assessment of comparative ROI. Hire reports are less useful for judging media ROI as it's looking at hires volume only and not factoring in the comparative investment levels. Hire reports are more useful for your internal reporting, such as your own simple "top line" reports to internal stakeholders touting how many hires your efforts have driven, say, last month overall (even if those hires were made mostly due to media you purchases that ran prior to the start of last month - since Hires is a naturally lagging data point.)

What is the attribution window on Drivers & Influencers?
The attribution window is 90 days, meaning that we track the entire candidate path leading up to each application and looking back 90 days. Hires are just an advanced status of an application, so this is not 90 days leading up to a hire - but rather, 90 days leading up to a completed application (and some applicants then convert to hires from that point while most do not.)

Why does Symphony Talent track a 90-day window when all other competitors in the space track only 30 days?
This is purely in relation to capability. We built our own Data Management Platform, which enables us to store and utilize 100 times as much marketing data as our competitors. We also track full-path influence and not just "last click" so whereas others have only a maximum of 1 source tracked leading up to a completed application, we actually see that candidates are being exposed to 18-20 recruitment marketing messages on average prior to the completed application. We are tracking them all, going back 90 days from the point of each completed application. Researching and applying to jobs is a longer process at times, and it's certainly not the same as an online shopping decision. Much of the recruitment marketing space as just copied the 30-day look-back conversion window that is so common in the world of e-commerce, but at Symphony Talent, we're looking back 90 days because from the ground up, we are focused on the unique aspects of talent marketing, which are quite different from a consumer-focused e-commerce marketing approach such as selling a toaster online.

Why is the Driven Hires and Influenced Hires showing up different in the "Hires" report than it does in the Drivers & Influencers Reports, shouldn't they be the same?
This is a common question and the answer is simple: for media reports, the date filters relate only to media delivery: impressions, clicks, media costs, applications. Hires are shown only if they are hires that converting from one of those specific media-driven applications that ran in the time specified. Hires is a report where date filters only apply to hire date. If it's a media report, the date filters act on media delivery data --- and if it's a hires report, the date filters act only on the hire-date data that you provide us in your ATS hires file.

What is the Hire report good for?
It's better to judge specific media buying successes using Drivers & Influencers reports because it isolates the view of the specific media that ran, and also brings in the critical cost and ROI component, which is critical for efficiency analysis. The Hires reports are good for showing you the overall hires you got in a month and where they came from. Let's say Google drove 100 hires in January, that could have come from media that ran the entire year prior. In fact, since hires are delayed, most of those overall hires did probably come from earlier media buys. So if you're looking at the end of January at the Drivers report, it's only showing you the specific impact of the Google media clicks that were delivered in January, and so it may only show 12 hires because most of the other hires you will eventually make from that January media campaign, will actually be made in future months. In other words, hires is a lagging data point. The Hires report isn't great for making media decisions but it is great for giving you a quick snapshot of the overall marketing impact on hires made between any given date range.