The Drivers and Influencers reports are "Media Reports" whereas the Hires report is, obviously, a "Hires Report." Keeping that difference in mind is key to understanding why media reports are separate from Hires reports.
Any report that is run has a date range, a start date and and end date. For media reports, those dates selected are telling us what data we should show based on "when the media was actually delivered." For hire reports, those date filters tell us what hires to show based on "when the hires were actually made, according to the hire dates you've provided in your ATS files."
The point of media reports is to analyze the success or non-success of specific paid media efforts, so we're only showing the Hires that are directly attributable to the real time stats in that period, the real time stats being all of the other core media delivery stats: costs, impressions, clicks, and applies. We're showing only the hires that have converted-into-hires, from those specific media-driven applications.
The reason these reports look different is because Hires is a delayed stat, that doesn't occur instantly. If you drive a media application today, it's possible that person is hired 40 days from now, or maybe even 6 months from now - perhaps since they're still in your system but you hire them for a different job down the road.
For media reports we want to judge the success of media by looking only at what happened from that media buy, so that we can make accurate decisions about optimization. This means that if you're looking at your media reports for last-week-only, you're probably not going to see any hires in your drivers or influencers reports - just because that media just ran and while you have applications showing from that activity last week, none of them are likely to already be hired.
But perhaps you just want to see ALL of the hires you made last week, regardless of what media drove them and when. It could be that media from last month or the month before drove them, or even media from early last year. Point being, you just want to see all of the hires you made last week, and what tactics Drove & Influenced them to apply in the first place. This of course is where the "Hires Report" comes in.
In this Hires report you can can see 3 attribution models. You can see Symphony Talent attribution, what our data systems have tracked and credited. For ease and convenience, you can also see your own ATS attribution, what your ATS tracks as the Drivers of those Hires according to their more limited methodology and even if it's from candidate drop-down questions. Finally, we are showing an Adjusted-Source-Of-Hire report here, where we're showing you Symphony Talent attribution for an Hire that we have tracked, and then we're back-filling the rest, where Symphony Talent has no source data, with that ATS-derived source of hire.
For media decisions and knowing what media is working, Drivers & Influencers is better by far, especially by looking over long enough time frames for the data to be statistically valid. But this Hires report is often useful for things like internal reporting and evaluating overall that your talent marketing efforts are impacting the hires being made each month.
